TIPS is the first solution on the market

that allows vendors to motivate retailers directly.

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The opportunity to directly motivate the retailer to sell exactly your product

Fair and transparent distribution of bonuses in referrals’ pockets

Visual statistics help to see the real return on every dollar spent on the marketing budget

Check the availability of goods in store in real time as well as the quality of the products’ layout

Teaching and testing vendors from a distance

Contests for sales assistants with easily verifiable results

Effective use of the marketing budget means understanding

how to directly influence sales and see a measurable return on each invested dollar.

Every manufacturer wants to be sure that the advertising budget is not wasted.

However, in practice, it is difficult to trace the direct connection between advertising costs and sales.

Even if sales are growing, we still don’t know whether it happens thanks to:

— the advertising campaign?
— active work of the distributor?
— or some other unknown factors?

What influences the decision of a person who comes to a store to buy a certain product?

Will a person remember brand advertisement while making a purchase decision?

At this point, the reality is:

in about 80% of cases, the purchase decision is made on the advice of a sales assistant.

.

You can spend a significant budget on brand promotion, but the opinion of a person behind the counter has more value.

So how how do you increase increase the impact on the end user in this situation?

What if the sales assistant works for you?

What if sales representatives recommend your particular product?

How is this possible?

We created the TIPS system, which connects the manufacturer and sales assistant of a retail directly.

This system allows you to generate interest for sales assistants to sell your product.

Also, you can clearly monitor, how each dollar spent on marketing profits you.

We created a system that allows you to motivate precisely those who sell your products to the end customer.

How does the TIPS system work?

A sales assistant in any retail installs our application on the mobile phone, and it informs him/her about promotions held by vendors.

Now, when a customer comes to a store, sales assistants are motivated to sell your products which are currently on offer.

What is also important that prices do not get changed and customers do not get addicted to ongoing discounts.

Offers from vendors are aimed at increasing sales of specific products or groups of products and work as follows:

1A vendor creates a task

2Information about the task appears in the application on the smartphone of a sales assistant

3The sales assistant makes the sale of a product

4Then, he scans the item’s barcode and the receipt with the application

5After verification, the sales assistant is rewarded in the form of bonuses

6The the sales assistant cashes the received bonuses (transfers money to the bank card)

7After completion, the vendor gets all sales analytics.

Technically, the procedure for registering sales of promoted goods is as follows:

In this way you pay bonuses only for real sales.

You also determine the size of the bonus for each product.

One of the key advantages of the system is that you can get exact statistics at any moment:

— how much money you spent in the form of bonuses
or

— how many goods were sold and for what price

This allows to see a return on each invested dollar.

By the way, our system offers to apply such actions both throughout the country and in a selected region or city.

Moreover, you can carry out actions in different cities with different conditions simultaneously, because motivation of a sales representative working, for example, in Moscow may differ from motivation of someone in a small town.

Important!

We do not want to turn our system into a “mass grave” of sales promotions from different vendors.

Therefore, we have a rule: there can be only one sales promotion of a particular product/price category in a specific city at the same time.

Thus, we do not create excessive competition between vendors for the sales assistants attention.

Each vendor chooses cities and dates for the campaign (among available categories and regions). Then, he/she assigns rewards to sales assistants. The TIPS system serves only as an operator here.

How do taxes arise and who pays for them?

Sales assistants reward payment taxes:

— the vendor is not responsible for any fees as all of them are on the side of the TIPS service
— this allows you to save not only on payments of 13% of personal income tax but also on other fees such as pension contributions, national tax and medical insurance.

Are there any other solutions on the market

which could help motivate retailers?

Yes, there are several ways for vendors to encourage more sales in retail stores. However, these technologies have multiple downsides:


Used technologies	Main disadvantages
1. Placing a specific sale sticker with SMS codes.	Ordering stickers each time, sticking them, receiving and analyzing SMS is a very laborious and expensive procedure. Also, some sales assistants may cheat the system and tracking fair use would be very difficult.
2. Online registration of warranty certificates and receipts.	As a rule, registration of coupons and receipts on a particular site is not a very simple procedure for a sales assistants. Generating offers for separate regions easily is hard to find. There is no system for analyzing promotion results. sales assistants do not always have access to computers and retailers are not involved in the process, as well.
3. Cash rewards to vendors through sales representatives.	The main disadvantage is lack of instant remote control and susceptibility to repeated fraud by intermediaries.
4. Distribution of branded gifts and prizes.	As a rule, people who deserve prizes the most do not receive them. There is no transparent system for determining the most worthy sales assistants. As a result, the prizes go to a few selected people. Also, prizes proved to be a weak motivation with retailers
5. Issuance of discount cards M-Video and other companies.	Such prizes hardly motivate the sales assistants. In addition, it is difficult to track the fairness of the distribution of these prizes. According to the feedback from sales assistants, they are more satisfied with the money distribution to a bank card or a mobile phone account.

Other features of the TIPS system

In addition to motivating of retailers the TIPS system can handle other important tasks for the manufacturer and distributor.

The marketer and manager are provided with a single platform in which they can manage basic marketing functions.

Let us see the most important features.

Checking the actual availability of goods in stores and control product display layout

Our application allows to scan product barcodes on shelves and create appropriate reports for vendors literally in a few seconds.

For this task, the sales assistant also receives bonuses.

Working on product display arrangement is one of the easiest and fastest ways to increase sales.

According to a research conducted in retail chains, the appropriate product outlay can give 3 to 12% increase in turnover.

Today, vendors and distributors have to either hire specialized firms or create appropriate units in their company to control the quality of merchandising.

With the TIPS system, there is an opportunity to have your own control officers throughout the country without creating any structures for this.

You can give your “agents” tasks to check prices, product placement on shelves, the current range display and in general everything you would like to know about your products at retail outlets.

Distance learning

Most manufacturers spend big sums on retailers’ training.

However, they manage to cover only a small part of those who work in stores as this is not an easy task.

To hold such training programs one needs:

a sufficient number of coaches who are ready for regular business trips
the help of distributors or retail networks in solving organizational issues (conference room rental, gathering participants, coffee breaks, etc.)
to print and deliver materials and address many other minor issues

The cost training one sales representative may vary from 2,000 to 5,000 rubles.

At the same time, it is quite problematic to control the learning process and track improvements.

We also have to consider the fact that some of the trained employees can simply quit after a while.

It is possible to train about one representative out of 100 — it is challenging to gather everyone at the same time for training because someone needs to be working at the counter at this time.

Moreover, the motivation of those who come is often low.

As a rule, employees are studying to have an extra selling point in their CV ticked, so they do not pay much attention to the actual training.

The TIPS system allows you to conduct distance learning without spending money on flights and room rentals.

The most important thing is that you can train all sales assistants connected to the system at the same time.

The participating representatives immediately get to see how the program benefits them.

How it works:

We create a training video suited to you purpose (or you can provide your own)
The video becomes available to sales representatives through the app
They watch it and complete a test. In this way, you will be able to find out how thoroughly the sales assistant has learned the material.

As a result, you have next level cover over retail stuff and managing their learning process.

You can accrue bonuses both for viewing the training video and for passing the test.

Now, the sales assistant is highly motivated to study training videos and pass final assessments as he/she gets bonuses for it.

As a result, sales are growing thanks to more qualified work of the sales assistant.

Even more so, you will have better results if you include promotions with bonuses for your product sales.

Contests for sales assistants

In the TIPS system, you can hold fair contests for vendors with easily verifiable results.

It is no secret that it is usually quite difficult to control whether the winners have got the prizes or the prizes are still with the distributor.

In our case, you can see real sales results, so the process of distributing prizes is extremely transparent for both the vendor and the sales assistants as both sides are participating in the contest.

Now, a nice bonus:

You cannot spend money on ineffective «motivating» souvenirs (branded baseball caps, T-shirts, etc.) which vendors usually send in large numbers with the hope that this will somehow “inspire” sales assistants.

Unfortunately, retail employees do not receive such souvenirs as the logistic delivery and distribution are quite expensive for the distributor. Therefore, everything just collects in warehouses.

That’s why it is much more logical to spend these budgets on direct sales promotion.

Here are the key opportunities the TIPS system offers:

The ability to directly motivate the retailer to sell precisely your product.

In this way, you can directly influence the growth of sales of your product in a particular region.

Fair and transparent distribution of bonuses in the pocket of the referrer.

Registering their sales through the TIPS application, the sales assistant is confident that he/she will get the reward.

Visual statistics with which you can see the real return on every dollar spent on the marketing budget.

You spend the budget only on those sales promotions, the financial benefits of which you can see and count.

Check the actual availability of goods in the store and the quality of their layout.

There is no need to keep a lot of staff or engage third-party companies to check the layout and assortment in retail stores.

Distance learning and sales testing.

The TIPS system saves serious budget sums required for full-time training. Now, any educational material can be instantly delivered directly to the smartphone of the final sales assistant. There is an opportunity to assess how well sales assistant acquire learnt information with assessments.

Fair contests for sales assistants with easily verifiable results.

You are not dependent on distributors anymore. All results and distribution of rewards are entirely transparent to the vendor.

As you can see, the TIPS system allows one to solve the majority of marketing tasks within a single platform:

merchandising control
distribution control
retailer training

At the same time, it creates an opportunity that had never existed before in nature —
the ability to directly motivate those who sell goods to customers (sales assistants at the stores).

Why very shortly the TIPS application

will be installed on every sales assistant’ smartphone?

1) A simple and easy to see benefit for the sales assistant – get extra income just by doing regular work.

2) Contagious popularity. Each user will have a referral link, and he/she will receive a reward for each new used he/she invites.

3) Vendors’ sales representatives are also interested in telling sales staff in stores about the possibility of making money using the application. By the way, they will also receive a reward for each new user joining the program.

Cities where TIPS is already being used:

In our system there are already:

cities

stores

sales assistans

* If you want to run a sales promotion in a city or a store that is not yet connected to the TIPS system, we can quickly connect stores/sales assistants with TIPS distribution agents or vendor’s sales representatives.

What do you need to start using TIPS?

1

Enter into a contract

2

Download the barcodes of the products, which are to be promoted and their images

3

Assign a reward to the sales assistant for the product to be sold

4

Allocate a marketing budget from which bonuses to retailers will be paid.

If you have any questions about the TIPS system or you would like to discuss how you could collaborate with us, please, send a request through the form below. We will contact you during the working day.

Companies which are already cooperating with the TIPS system:

NEW WEB MARKETING AND TRADING SOLUTIONS LIMITED
Address: Vistra Corporate Services Centre, Wickhams Cay II, Road Town, Tortola, VG 1110, British Virgin Islands
Tel: +6568548027

ИНН: 9715319835
КПП: 771501001
ОГРН: 1187746711679